See where visitors are coming from
Use your Visitors Report to understand how people are finding your event page.
It shows referring websites, visitor locations, activity over time and other available audience information.
Open your Visitors Report
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Go to Organiser Hub → My Events.
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Go to Reports → Visitors Report.
View referring sites
The Referring Sites section shows where traffic originated and how visitors reached your event page.
Traffic is shown in a source / medium format.
google / organic
The visitor found your event through Google search.
facebook / referral
The visitor followed a link from Facebook.
(direct) / (none)
The visitor may have entered your event URL directly, or the referring source couldn't be identified.
View visits by location
Your Visitors Report can show where in the world visitors to your event page are located.
Use this to understand whether you're reaching the geographical audience you expected.
View visits over time
You can also see when people visited your event page.
This is useful when comparing traffic with activities such as:
- Social media campaigns
- Email newsletters
- Media coverage
- Advertising
- Artist announcements
Additional visitor information
Where data is available, the report can also include:
- Social-network traffic
- Mobile-device usage
- Age
- Gender
What’s next?
Use your visitor data to understand how people find your event and which marketing activity is leading to bookings.