The event page is the centrepiece in the Quicket ecosystem. This is the page that people attending for your event land at before they commit.
It's imperative that you give your attendees any additional information they need in order to take them from browsing into becoming paying attendees. Also, be careful not to give them an information overload - it's all about balance. It's absolutely key you make the best impression as possible as it's unlikely the person will convert to a sale if they leave on the first visit.
You can find out more about customising your event homepage here.