How to use GA4 and Meta Pixel to track user behaviour on your event pages
As an event organiser, you may need to understand how ticket buyers interact with your event page. Understanding their behaviour can help you get the word out about your event, measure the success of your marketing efforts, and much more.
That’s where tracking services like Google Analytics and Meta Pixel come in. As an event organiser, you can connect your Google Analytics4 Tracking ID and your Meta Pixel ID to your Quicket account to gain insight into how your ticket buyers' behaviour.
In this article, we’ll walk you through each of the tracking services that Quicket supports and the information you’ll need to connect your different tracking services.
What are Google Analytics services?
GA4 is Google’s latest analytics tool. When connected to your Quicket Account, it allows you to analyse data related to your event page, measure conversions, understand who your audience is, and much more.
Quicket allows you to track what ticket buyers do on your event details, ticket checkout, booking completed, and widget view pages simply by including your GA4 Management ID. Learn more about GA4 services here.
Meta has multiple tracking services including:
- Meta Pixel (previously called Facebook Pixel): collects data about what users do on your website using cookies. As an event organiser, you could use this to track how ticket buyers engage with your Quicket event page. We track the entire ticket buyer journey, from when they view your event page all the way to when they checkout. Learn how to setup and install the Meta Pixel here.
- Meta Conversions API: Allows you to send information from Quicket’s servers to Meta’s server about how users engage with your website. This is an add-on to the Meta Pixel to allow for more accurate reporting. Learn more about the Meta Conversions API here.
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