How to connect your Meta Pixel to your event page
As an event organiser, you already juggle a lot. The last thing you want is to waste time or budget on ads that don’t work. Connecting Meta Pixel (previously called Facebook Pixel) can help you track how people interact with your Quicket event page.
You’ll gain insight into how many ticket buyers are viewing your event page, starting and completing the checkout process. This information can help you understand which of your ads are driving real results, readjust your ad strategy, or retarget ticket buyers who were interested but didn’t complete their purchases.
From your Quicket account, you’ll also see improved reporting into your conversions. In this article, we’ll walk you through how to connect your Quicket and Meta accounts.
Connect your Quicket and Meta accounts
To get started, login to your Quicket account and navigate to the Organiser Hub.
Step 1: Name your new Connection by typing the text in the textbox. This is a required field. Naming the connector is especially useful if you run multiple events under one organiser profile. The name could be something that will help you remember what this tracking is for.
Step 2: Select Meta as your tracking service provider.
Step 3: Paste your Meta Pixel into the Tracking ID field. If you have not done so, create a Meta Pixel by following the instructions here.
Step 4: If you want more accurate reporting you can optionally use the Meta Conversion API. This will allow Quicket’s servers to interact directly with Meta, ensures that all orders are tracked. You will need to enable the Meta Conversion API . Once you have enabled the Conversion API paste your Access Token into the Service API Key field.
Step 5: Choose your organiser profile.
Step 6: Select the events to track.
Step 7: Tick the behaviour you want Meta to track.
Note: Meta will always send a PageView event. Quicket uses Meta’s Standard Events to track user bheaviour. Learn more about specifications for Meta Pixel standard events.
- Event Details: When a ticket buyer visits your Quicket event page to read about the event, Meta will log this as a ViewContent event. This helps you track general interest and engagement with your event information.
- Ticket Checkout: If a ticket buyer clicks through to start the ticket purchase process, this will be captured as an InitiateCheckout event by Meta. This shows you that the ticket buyer was considering buying a ticket, which is a useful metric for retargeting ads to people who didn’t complete their bookings.
- Booking Complete: Once a ticket buyer successfully completes a purchase, Meta will track this as a Purchase event. This helps you measure your return on ad spend and understand exactly which campaigns are converting to actual sales.
- Widget Views: If you’ve embedded the Quicket widget on your own website, this will be helpful to you. Any views of that widget will also be tracked as ViewContent. This gives you insight into how many people are viewing your ticket sales from outside the Quicket website.
Step 8: Slide the Automatically include on new events toggle to ON if you automatically want to apply this tracking service to all new events linked to your organiser profile.
Step 9: Review and click Save to apply your changes. Your Quicket event pages will then be connected to Meta.
Get Support
Having trouble connecting your Meta Pixel? Our support team is here to assist you. Contact us by email at support@quicket.co.za or call us on +27 21 424 9308.
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