Using your sales report

Using your sales report

Knowing how many tickets you've sold, which ticket types may be selling best and where your sales are coming from are key to running an event. The sales report in your event dashboard provides data gathered from our own severs as well as Google Analytics to help you keep track of your ticket sales.

Start by logging into your Quicket account, and go to Organiser Hub -> Manage Events then click on the name of your event. From the menu of your dashboard select Reports then Sales report .

The data from each report is gathered from our own servers as well as from Google Analytics. Please note that we cannot verify the accuracy of any data supplied from Google Analytics.

Ticket sales

Here you'll see a list of all your ticket types, the amount of each ticket type that has been ordered online, ordered at the door or sent as a complimentary ticket. Note that door sales will only show here if you're using the Quicket door sales app.

Beneath Revenue, you'll see the total amount of funds that each ticket type has turned. If you created any discount codes, you'll also see the total amount of funds discounted from each ticket type. Note that the TOTAL revenue does not take Quicket's commission into account.

Revenue by ticket type

See which ticket types are bringing in the most revenue. Note that this is total revenue from each ticket type, not the number of tickets sold.

Flow of visitors

Check out the number of visitors versus the number of tickets sold during the lead-up to your event. This is handy if you'd like to check the success of social media pushes and promotions on certain dates.

Referring sites

All traffic to your page in Analytics is represented by the 'source' and then by the 'medium', i.e. source / medium, where the source refers to where the traffic originated, and the medium is how the traffic arrived.

If a referring site is listed as '(direct) / (none)' this is likely people arriving directly to your event page or people going to your event page from a website that is secured (i.e. on https), and Google can't determine the origin.

Note that Conversions refers to the number of people who reached the purchase success page. Currently, this does not apply to people who reserved tickets by EFT / cash deposit.

Additional information

See the percentage of tickets issued to visitors coming from social networks as well as the percentage of tickets issued to visitors on mobile devices.

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