Using the Meta Pixel: What are Meta/Facebook Events?
Meta and Quicket refer to events entirely seperately and this can be confusing to someone new to marketing and using pixels. Quicket refers to events as the event that you are hosting and selling tickets to on our platform.
Facebook Events Manager (also known as Meta Events Manager) is a tool that allows businesses to track and manage interactions with their audience both on and off Facebook. It centralizes data from various sources, including websites (with a Facebook Pixel), Meta's platforms, apps (via Facebook SDK), and even offline data, allowing you to monitor specific actions (events) taken by your audience.
The data helps you understand user behavior, create targeted ad campaigns, and troubleshoot issues with data integrations like the Meta pixel and Conversions API.
Standard event: These are predefined actions that Meta recognizes and supports across ad products. Examples include:
- Adding an item to a cart
- Adding payment information
- Initiating checkout
- Making a purchase
- Searching
- Viewing content
Custom events
These are actions that aren't covered by standard events. You can create custom events for specific purposes, such as capturing email form leads. You can assign a unique name to each custom event
How to use Facebook Events Manager: step-by-step
If you’re not using Events Manager yet, here’s a step-by-step process to set it up.
The main difference between the conversions API over a Meta pixel is:
Step 1: Complete the Events Manager setup
You can access Meta Events Manager via Meta Business Suite or Meta Business Manager (now called Meta Business Portfolio).
1. If you’re on the Meta Business Suite dashboard, click “All Tools,” then scroll down and click “Events Manager.”
2. On your Facebook Business Manager account, click “All Tools” and “Events Manager.”
In both cases, you’ll see a dashboard:
Step 2: Add your Facebook/Meta pixel to Quicket
To add the pixel to your website like the traditional way, click on the dataset and choose “Setup Meta Pixel.”
Choose “Install Code Manually.”
Find your Meta Pixel ID and insert it on your Quicket Event
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